You need to understand that what matters is Revenue and Costs. However, with a poor executed marketing funnel… your social media traffic is worthless. Of course, we have the potential of driving traffic from social media. Social Media is all about engagement and branding, which can boost sales as a by-product or indirect effect of your engagement and strategic positioning. The first thing we need to understand is… boosting sales has almost nothing to do with social media,Īnd it has everything to do with how well executed is the process your social media audience goes through (inside your marketing funnel). “What`s your #1 advice on how to use social media to boost sales? There are far easier paths to a fatter bank account than filling Buffer with a bunch of sales tweets and posts. And once you’ve established a relationship where they’ve received great value from you, nudge them to convert. Use retargeting to keep your brand front of mind. Nurture them with a high-value drip campaign. It’s fake, it’s inauthentic, people can tell, and people will quickly start to avoid you.Īll that understood, to boost sales in the long run, you can certainly treat traffic referred by Twitter, Facebook, LinkedIn, etc as potential leads and try to capture their info on your landing page. Don’t be the mooching friend on Facebook. So why try to make it solve for the shareholder directly? If it solves for the customer, it ultimately will solve for the shareholder. Of the three core stakeholders in any business – that is, the employee, the customer and the shareholder – social media is solving first for the customer. “Don’t! It’s suuuch a rookie mistake to expect friendly marketing acts to tie directly and clearly to a dollar figure on a spreadsheet. Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become. So instead of thinking in terms of quotas, sales figures and bottom line when you’re talking to people, think in terms of how you can weave integrity and value into how you connect and converse with them. And remember: A brand is what a business does, but a reputation is what people remember and share. Trust is closely tied to integrity, and brings with it boundless opportunities and possibilities, and it’s contagious! Every person who trusts you will spread the word of that trust to at least a few others. The trust that others put in you goes beyond any form of measurement. And let’s face it: Sales is all about building relationships. Research has shown that sales professionals who use social media to network and build relationships outsell their peers who don’t. So what’s a traditionally trained sales professional to do? These days, the consumer’s sales journey can be 90 percent complete before they even think about interacting with a salesperson. The power now is in the hands of socially savvy buyers who come to the table armed with as much-or even more-information than the sales professional. I was reading some great information recently on social selling and how social media has changed the sales process. So what’s your sales edge? Learning to build stronger relationships with your clients.
“Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it.
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